Welcome to the first edition of DDB News under its new name, “GGC Group Asia: The Brief”. As the first issue published under GGC Group Asia, it chronicles one of the most significant milestones in our history: our transformation from DDB Group Philippines into an independent creative powerhouse.
Inside, we celebrate our heritage while embracing the future through exclusive stories on the group’s rebranding as well as three of its agencies under Velocity+, Alab MNL, and The Tribe, as well as the achievements, innovations, and people shaping our next chapter. This is the story of a legacy carried forward with renewed ambition, stronger collaboration, and a bold vision for what comes next. Enjoy reading!
