About Us
Touch XDA is a dynamic, Philippine-based media agency delivering integrated media and activation solutions across platforms. As Experience Design Architects (XDAs), we craft experiences that influence behavior—bringing clarity, simplicity, and purpose to today’s increasingly complex experience economy. By seamlessly combining data, strategy, and creativity, we help brands build meaningful and measurable connections across fragmented consumer journeys.
Originally established as a telecom-focused agency, Touch XDA has evolved into a full-service above-the-line and digital powerhouse. Today, we serve clients across government and various industries, driven by AI-powered, data-led strategies that deliver highly targeted, performance-driven campaigns in a rapidly evolving digital landscape.
Our strength lies in our integrated structure, built on three core pillars: Experience Design and Strategy, Investment and Process, and Digital Strategy and Performance, we ensure seamless execution across traditional and digital channels—providing consistent, end-to-end solutions.
We offer a comprehensive suite of services, including media strategy and planning, digital execution, content production, activation, consultancy, influencer marketing, performance campaigns, as well as public relations. These are powered by advanced tools and technologies—from global research systems to proprietary platforms, social listening, and data visualization—enabling smarter decision-making and measurable business outcomes.
At the heart of our approach is our “Think and Build” philosophy, inspired by UX design. We begin by uncovering insights through data and research, then translating them into impactful strategies, technologies, and creative executions. This is reinforced by a continuous optimization model that ensures our campaigns remain agile, adaptive, and results driven.
Touch XDA has worked with a diverse portfolio of clients across industries such as automotive, real estate, travel, retail, fintech, telecommunications, and FMCG. Our key partners included Smart, PLDT, Cignal, Kia Motors Philippines, Rockwell Land, Yakult Philippines, Bounty Fresh, Philippine Deposit Insurance Corporation, Uratex Philippines, Maya, Maybank, GAC Astara, MAC Cosmetics Philippines, Tourism Promotions Board, and the Department of Tourism Philippines,.
Our excellence has been recognized both locally and internationally, including the ACES Awards 2026 for Visionary Startups in Asia, alongside accolades from Campaign Asia, Meta, Google, Lazada, and MSAP.
As an active member of leading industry organizations—MSAP, ASC, and 4As Philippines—we are committed to upholding the highest standards of professionalism, ethics, and collaboration.
Guided by our core values—curiosity, agility, grit, collaboration, respect, and integrity—Touch XDA continues to evolve as a trusted strategic partner. We go beyond traditional media to design experiences that influence behavior, strengthen brands, and drive sustainable growth.
Services / Capabilities
Office / Team
Managing Partner
OLIVE VALERA
With over 25 years of experience in marketing, advertising, and communications, Olive has established a strong reputation for managing global clients and leading integrated campaigns. Her expertise spans integrated marketing, corporate communications, media planning, and public relations.
Throughout her career, Olive has helped grow premier brands such as Unilever, SCJ, NZM, Kia, BYD, Smart, and PLDT, while also partnering with key government agencies including PDIC, DOH, DOLE, Pag-IBIG, and BCDA.
Passionate about capability-building, Olive has taught strategic marketing and event management at De La Salle–College of Saint Benilde and continues to conduct trainings for corporations across industries.
She graduated cum laude from the University of Santo Tomas, pursued Masteral in Communication at the Ateneo de Manila University, and broadened her global perspective as an exchange student in Tokyo. In 2008, she was selected by Rotary International as a Group Study Exchange delegate to Canada and the USA. Beyond her leadership in advertising, Olive is also a professional writer and event host, showcasing her versatility and creative passion.
Work Samples / Portfolio
Contact Us
- Address: 16F, Two World Square, 22 Upper McKinley Road, McKinley Hill, Fort Bonifacio, Taguig City, Philippines
