Track MNL

About Us

TRACK MNL is a field marketing services company that specializes in marketing solutions, focused on providing customized brand activations tailored to clients’ needs. By integrating creative strategy with precise execution, we transform brand concepts into immersive consumer experiences that drive engagement and measurable growth. Our approach combines deep market insights with a versatile workforce to ensure that every activation is not only unique but also seamlessly implemented across diverse retail and event landscapes.

Services / Capabilities

  • Specialized Field Staffing: Providing expert Pharma Representatives, high-energy Brand Ambassadors, and professional Retail Store Promoters.
  • Strategic Trade Promotions: Driving market presence through curated Store Openings, impactful Exhibits, and full-scale Convention Services.
  • Experiential Sampling: Executing high-conversion Wet Sampling programs and product demonstrations to encourage immediate consumer trial.
  • Healthcare Outreach: Facilitating community engagement and wellness awareness through organized Free Clinic activations.
  • End-to-End Implementation: Managing the full lifecycle of field activities, from initial conceptualization to on-site execution and logistics.

Office / Team

AVP – Operations

With a 16-year track record of excellence, Erika Joaquin oversees the operational strategy and execution for Track MNL. Starting her journey in 2010, she spent five years mastering complex account dynamics for Unilab before moving into senior management roles. Since 2018, Erika has been a driving force behind the operational efficiency of Track MNL, first as Operations Head and currently as Assistant Vice President. Her deep understanding of both client-side needs and internal workflow optimization makes her a vital pillar of the company’s leadership team.

ERIKA E. JOAQUIN

Work Samples / Portfolio

UNILAB Corporate Account Medical Team – Monde Nissin
Deploys dedicated medical personnel to Unilab’s corporate purchasing accounts to provide expert on-site healthcare, manage wellness programs, and add premium value to client partnerships

WATSONS Brand Ambassador for Mall Event
Elevates mall activations by engaging shoppers, driving product trials, and supporting operations to deliver a memorable retail experience for Watsons’ partners

WATSONS Dancers for Branch Opening
Brings high energy and excitement to grand openings through dynamic dance performances, drawing in crowds and creating a celebratory buzz for new Watsons branches

MR. DIY Store Personnel
Deploys versatile retail teams focused on providing efficient customer assistance, inventory replenishment, and seamless daily store operations

Unilab Free Consultation
Facilitates accessible community healthcare by coordinating professional medical consultations and patient engagement initiatives

RITEMED Booth Setup
Manages the end-to-end logistics, assembly, and branding of high-visibility promotional hubs for healthcare accessibility and product awareness

WATSONS Marketing Staff
Coordinates and executes marketing campaigns, brand activations, and promotional strategies to drive retail engagement and strengthen Watsons’ market presence

UNILAB Corporate Account Medical Team – Del Monte
Deploys dedicated medical personnel to Unilab’s corporate purchasing accounts to provide expert on-site healthcare, manage wellness programs, and add premium value to client partnerships

PINK HOTEL Room Attendant
Delivers exceptional guest comfort by maintaining spotless, organized, and beautifully presented guest rooms according to premium hospitality and cleanliness standards

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